RJ Auto

Legacy RJ Auto logo and ebay presence.


Re-branding and aggressive pricing has helped propel RJ to #1 in it’s catoegory on Ebay.


RJ Auto is a small auto parts company based on Long Island. Branded truck wrap.


Wheel weights account for 60% of RJ Auto’s business.




The team at RJ Auto understood the task ahead of them. They ran a small auto parts company based in southern Queens County, NY. However, they realized that for the business to survive and compete, they had to venture online. The key was to stand out through identity, quality, and service. Today RJ is a tier player for auto parts on Ebay.