Jamestown
Collected brand intelligence that guides the visual design process.
Brand statement with primary mark.
Primary work mark with suggestive omission in letters allude to “seeing where others don’t” brand statement .
Secondary initial mark.
Jamestown brand identity and collateral
When Jamestown sold Chelsea Market to Google for $2.4 billion, the scope of the transaction took the market by surprise. At Sensr, we reimagined the Jamestown brand through this lens: the ability to see what others do not. The logotype reflects that core principal. The marble elements speak to legacy and heritage.