Collected brand intelligence that guides the visual design process.


Brand statement with primary mark.


Primary work mark with suggestive omission in letters allude to “seeing where others don’t” brand statement .


Secondary initial mark.


Jamestown brand identity and collateral


When Jamestown sold Chelsea Market to Google for $2.4 billion, the scope of the transaction took the market by surprise. At Sensr, we reimagined the Jamestown brand through this lens: the ability to see what others do not. The logotype reflects that core principal. The marble elements speak to legacy and heritage.