Essential Tax

Primary logo design for a tax and immigration company based in Illinois.

Secondary mark.

Concept sketches. The Logo was requested to have an retro feel.

Additional sketch.

Taxes and Immigration services can be an intimidating subject, depending on who you speak with. Essential Tax’s position was to portray a friendlier image with a 1950’s Americana-inspired retro/modern logo. The goal was to convey a message of approachability and friendliness.